Well as most of you girls will already know, Today H&M released their anticipated Jimmy Choo line. The line, which was fashioned byJimmy Choo designer Tamara Mellon, launched at 200 stores world wide including Munich! So ... I was there and successfully purchesed my new now and for ever favorite pair of shoes (till I can affored real ones which will probably be never).
The scenes I saw today! It was stuff war movies are made of!! Seriously if some of this women where soldiers ...
To prevent the madness of the Matthew Williams line launch on April 23th, H&M has published strict rules for shopping the Jimmy Choo for H&M collection. And believe me, they were sooo necessary!
What do I do if I arrive before opening hours?
If there is a line, please wait in line and H&M store staff will inform you how to shop.
How does the queing system work?
The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women's shoes, bags and accessories. Customers shopping the men's collection or the women's garments will not require a bracelet.
When your time has come, we will let you into the designated area to shop. Our goal is to create a better shopping experience for all of our customers.
If you are not one of the 160 first in line, you will of course have the opportunity to shop from the rest of collection or within H&M. After about two hours we will also open up the designated area for all of our customers.
To make sure as many customers as possible are able to buy from the Jimmy Choo for H&M collection, we have a limitation. Every customer can buy the whole collection but with a limitation of buying maximum one per product, i.e. not more than one size (shoes/garments) or piece (accessories) per product per customer. The limitation covers the whole Jimmy Choo for H&M Collection. Your place in line does not guarantee any items from the Jimmy Choo for H&M collection.
I actually overheard girls in the Zara changing room who were upset because they camped out since 5 am in front of the store and still didn't get all they wanted!!
Well sometimes you just have to be lucky!! We arrived at the store exactly 9:30am (opening time) of course they wouldn't let people without a colored bracelet in before 12:00.
When we came back after a quiet breakfast which we spend sulking and hating on everyone with a Jimmy Choo Shopping Bag, there were still shoes left (barely but still)! Pushing through what felt like 1 mio people, we finally arrived at the back of the store where they kept the shoes.
My friend Katrin grabed the first pair of shoes for me and they even where my size (I hoped because it differs depending on the brand). I didn't even look at anything else that moment (store was almost sold out anyway), just found myself a corner where I could try them on without being killed!! Seriously people tried snatching them out of my hands (or of my feet!!) while I was still trying them on!!!
But they didn't fit!! I gave them to the desperate looking girl sitting next to me with her mom almost crying because they sold out! Well at least someone was happy (they were her size, lucky her)! So I pushed my way out (jewls were out first I didn't see any bling in the whole store, although Katrin saw 2 pieces somewhere).
But as I passed the cash register a girl ditched an open box next to me and walked away and in the box ... dum dum dum ... the right shoes in the right size!! I snatched them up right as another one was grabbing for them, hugged them closely to my body and ignoring the bitching and evil looks walked past her and her hating friend right to the next open register!! I guess it was my reward for not acting like a total lunatic throughout all of it!! Today I really used up all the luck libras supposedly have!
Me and my new JC
Hope you enjoyed my overly dramatic story but I just watched Pride and Prejudges and am in an overly dramatic mood ;)
Picture sources:
http://www.bild.de/
source: http://www.20min.ch
and me :)
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